Let’s get real: you’re not going to get 30% click rates.

I’ve run campaigns for big brands and indie creators alike. Everyone wants better engagement. Everyone wants to know: what is a good click rate for email marketing?

The boring truth? Somewhere between 2% to 5%.

But don’t be disappointed. That number means your audience is paying attention. You can work with that. Scale it. Improve it. Turn clicks into action.

It starts with trust. And trust shows up in your open rates. So, what is a good open rate for email marketing? Around 25% is a strong target.

After that, it’s about momentum. The most effective email marketing campaign strategy is to build journeys. Don’t just send a blast. Create a path. Educate. Warm up. Offer.

Send-time matters too. So what is the best time to send a marketing email? I’ve tested hundreds. The winner: Tuesday morning. It’s not perfect, but it’s consistently strong.

Then there’s conversion. You might ask what is a good conversion rate for email marketing. I’ll tell you: if 3% of your clickers convert, you’re doing great. But it all depends on your offer.

Email is still one of the best ROI channels around. The numbers may seem small, but the impact isn’t.