What Is the Most Effective Email Marketing Campaign Strategy

Click Rates Aren’t Dead — You’re Just Using Them Wrong I remember when a client asked me why their emails were only getting 3.2% click rates. They assumed something was broken. I told them the opposite: that number was fantastic. What is a good click rate for email marketing? 2% to 5%. Anything in that […]

What Is a Good Conversion Rate for Email Marketing

The Honest Truth About Email Click Rates Today Let’s get real: you’re not going to get 30% click rates. I’ve run campaigns for big brands and indie creators alike. Everyone wants better engagement. Everyone wants to know: what is a good click rate for email marketing? The boring truth? Somewhere between 2% to 5%. But […]

What Is the Most Effective Email Marketing Campaign Strategy

What Is a Good Click Rate? I Was Surprised Too A few years ago, I launched a campaign I was sure would blow up. I had the perfect subject line, sent it at what I thought was the best time to send a marketing email, and wrote an irresistible CTA. I even teased some automation […]