How To Obtain Email Addresses for Marketing

The Real Way to Grow an Email List Without Ads A client once told me she didn’t want to spend a dime on ads—but she still needed to grow her list. “Is that even possible anymore?” she asked. Absolutely. You just have to be creative and consistent. When people ask how to get free email […]

How To Obtain Email Addresses for Marketing

Why Most Email Lists Fail (and How to Build One That Doesn’t) I once ran a survey for my audience and asked: “Why did you unsubscribe from the last email list you were on?” Top answer? “It stopped being useful.” Here’s the thing: learning how to get email addresses for marketing is only half the […]

What Is the Most Effective Email Marketing Campaign Strategy

Click Rates Aren’t Dead — You’re Just Using Them Wrong I remember when a client asked me why their emails were only getting 3.2% click rates. They assumed something was broken. I told them the opposite: that number was fantastic. What is a good click rate for email marketing? 2% to 5%. Anything in that […]

What Is a Good Conversion Rate for Email Marketing

The Honest Truth About Email Click Rates Today Let’s get real: you’re not going to get 30% click rates. I’ve run campaigns for big brands and indie creators alike. Everyone wants better engagement. Everyone wants to know: what is a good click rate for email marketing? The boring truth? Somewhere between 2% to 5%. But […]

What Is the Most Effective Email Marketing Campaign Strategy

What Is a Good Click Rate? I Was Surprised Too A few years ago, I launched a campaign I was sure would blow up. I had the perfect subject line, sent it at what I thought was the best time to send a marketing email, and wrote an irresistible CTA. I even teased some automation […]