The Day I Pretended to Be a Customer (And Got a Masterclass)
One of my favorite exercises? Sign up for a competitor’s list and walk the full path like a customer.
Fill out the lead form. Abandon the cart. Click every link. Wait. Watch. Record.
This is how I learned how to know competition email marketing effect—not just from content, but from behavior.
Funnels Exposed
Most marketers don’t realize how telling their own funnels are. Follow-ups after 24 hours, dynamic discounts, testimonial embeds—all of it is visible if you walk through the process.
The Best Spy Tactic? Observation
This isn’t shady. It’s smart. And it’s ethical.
You’re not hacking anything. You’re just being curious. That’s how to spy your competitors’ email marketing strategy without second-guessing.
