What a Competitor’s Email Taught Me About Timing
Years ago, I launched a product on a Tuesday morning and was hit with crickets. Same list, same structure, same copy. But this time, nothing landed.
Later that week, I noticed a direct competitor launched something too. Same niche, similar offer—but they crushed it. Why?
That question led me down the rabbit hole of learning how to check competitors email marketing campaigns with real intention.
Discovering the Pattern
I went back and looked at their previous sends. Turns out, their emails consistently landed Mondays and Thursdays.
It wasn’t a guess. It was tested timing. Their subscribers were trained to expect something then. So when I launched on Tuesday, their message had already filled the inbox. Mine was an afterthought.
What This Revealed
This moment taught me more than any course on timing could. I realized that to truly know competition email marketing effect, you have to look at the surrounding environment—not just your own metrics.
Tactical Takeaway
Subscribe. Track. Create a calendar. Compare frequency, content type, and send time. You’ll find gold.
And if you’re looking to spy your competitors’ email marketing strategy, this type of behavior mapping is more valuable than most analytics dashboards.
