I remember when a client asked me why their emails were only getting 3.2% click rates. They assumed something was broken. I told them the opposite: that number was fantastic.

What is a good click rate for email marketing? 2% to 5%. Anything in that range is solid. Beyond that? You’re likely targeting a very warm, small list or running a one-time promotion that hit perfectly.

Clicks are about relevance. People are busy. If someone stops and actually clicks your link, that means you earned their attention.

Now, you might be thinking, what is a good open rate for email marketing? That’s usually around 25%. But keep in mind, open rates are less reliable these days. Privacy settings skew the data.

So what works now? From my experience, the most effective email marketing campaign strategy is mapping content to intent. When you align your email topic with what the reader wants at that exact moment, magic happens.

Timing plays a role too. People always ask me what is the best time to send a marketing email. For newsletters, early mornings work great. For product announcements, evenings sometimes convert better.

Clicks are great, but conversions are better. So what is a good conversion rate for email marketing? 1% to 5%, depending on your offer. I’ve seen free lead magnets convert at 20%, but high-ticket sales convert under 1%. Context, always.

Email still works. Clicks still matter. Don’t let the noise tell you otherwise.